JOE LOVES BUSINESS
(and he’s really good at marketing)
Joe has been an inquiring business mind for as long as he can remember. The most vivid moment was on an RV trip from California to Winnipeg, Manitoba, Canada with his father and two younger siblings.
It must have been near the end of high school or so because he spent most of the first leg of the trip reading Rich Dad Poor Dad.
That book would transcend him into a world of entrepreneurship and business building that would consume his professional life from then on.
Even college was disinteresting to Joe, walking on and making the basketball team at a Division 1 school wouldn’t take his mind off of business. And it wouldn’t be long until he launched his first venture in the world of marketing.
He was only 22 when he launched his first company and sold it only two and a half years later. It was off to the races after that.
Joe has been an inquiring business mind for as long as he can remember. The son of opposing professional households, his mother was a server in their small town local restaurant where Joe would walk to after school each day.
One of his fathers was a local Rio Vista, CA Police Officer, so if you can imagine a small farm town boy couldn’t get away with much without dad knowing about it.
His other father, a struggling entrepreneur always striving to make something work, though, he never really found consistent success.
Joe was an athlete from the age of 6 or 7, baseball, swimming, football, basketball, basically anything with competition and you’d find him there.
In high school, Joe was a four sport athlete playing football, basketball, baseball and running track.
While a strong student, graduating in the top of his class, it was the entrepreneurial bug that would begin haunting his dreams and nudging him to start businesses at a young age.
Direct sales got him first. He was eager to do something exciting. Not that it was overly exciting owning a business with 40 independent contractor sales reps, all going door-to-door selling products to develop enough market research (sales numbers) to decide if those products should be released into retails stores.
It was an absolute grind, in the office by 6:30 am and never out before 9 pm. It didn’t take long to get burnt out and ready to shed the business.
Luckily, on a rainy March day, the rescue came and an offer was made to take over the business. It took all of about 15 minutes to make the decision and move on.
With just enough capital in hand, it was time to step into real estate with the big boys… or so he thought.
Hot off the sale of his first business and some capital burning a hole in this 24 year old’s pocket, it was time to check real estate off the list of entrepreneurial ventures.
Joe didn’t know a thing about buying property, his parents had only purchased their first and only home just 10 years prior.
Joe joined up with some friends to learn the finance side of real estate, then into the selling of properties, then launched himself in as a full-time investor.
In a three year stretch Joe sold 17 homes, was a part of 18 of his own investment transactions, 11 of which were fix and flip projects. But it wasn’t long before the hot times of real estate in the 2000’s ended.
The market crashed, necessary equity to complete some of the projects he had in construction dried up and Joe was forced to hand keys back to the banks.
Devastated by the loss, his entire net worth disappeared in a flash and now he was looking for a way to recover.
An idea turned into a lifestyle that would become the identity of this business-minded twenty something.
Joe decided to move to San Diego and start over. This time it would be in the world of eCommerce and internet-based businesses. The idea of outsourcing everything from web development to inventory and shipping was exciting. The only area of expertise needed was how to get people to buy the products.
Marketing was the area of business that came easiest to Joe. Onto the internet he went and his first business took off. A supplement business where he white labeled his own brand, sold it from his own website, shipped from his fulfillment partner, and marketing was run from his kitchen table one mile from the beach.
It was a dream, the business was booming, the effort was minimal, and the surf was great. Then the move to the snow in Colorado for a change of scenery, life was good.
That was until the media caused negative attention to a product set that was responsible for 90% of the income of his business and the FDA (not liking natural/organic) products, stepped in and ruined it.
His days traveling in Costa Rica, surfing in North County, San Diego and snowboarding in the mountains of Colorado, might be coming to an end.
A funny thing happens when you get to live a life that most people can’t fathom, they want you to show them how to do it.
Joe became a coach to other entrepreneurs in the area of marketing and building a business. It became clear that he had a knack for teaching, connecting-the-dots, and driving results.
Marketing tended to be an area of business that caused a lot of confusion and trouble for small businesses, and it was a great avenue for Joe to do what he was best at.
As the landscape of marketing continued to change with each platform update, algorithm adjustment, and rise of new social media, it continued to get harder for businesses to keep up. Joe was the Coach that kept companies on track and drove their results.
After some great contracts with both individual entrepreneurs and companies, Joe took on the challenge of growing his passion into a full-service agency.
After peeking under the hood of businesses in many different industries, Joe launched Medium Rare Media, his first digital marketing agency.
As with all small businesses, there were amazing successes, growth that was almost too good to be true, then comes the other side of the coin….
Operations issues, hiring failures, IP infringement, and so on. But as all failures are just lessons in disguised, Joe restructured, took those lessons and grew a great business.
One evening having dinner with his best friend of almost 15 years, Joe and Tristan decide to launch a complimentary agency focused on Veteran-centric initiatives and Veteran Owned Businesses.
They would service a segment of the market that was in need of a helping hand that would also understand and have a similar ground. Tristan being a Veteran, it was an immediate connection.
Zero Hour Media launched and exploded in growth. The market was ripe, the opportunities rolled in, and partnerships became constant.
Internally they realized having two companies was actually twice the work and Joe decided to merge MRM with ZHM and join forces. This was an awesome transition and turned the agency into a digital media powerhouse.
Today, as the market leader in both Veteran-centric causes and VOB’s, Zero Hour also leads their market for conventional business as well.
What’s next? Virtual/Contract CMO… sure.
With his agency running strong and in growth mode, Joe sees a need in most of his client’s businesses for marketing guidance and strategy. In most cases, the companies need to hire a CMO (Chief Marketing Offer), but are usually too small to warrant the executive-level hire.
Joe is the solution to provide the value of an in-house CMO, but without the executive overhead.
Along with Joe advising a company, he brings his team to the table for implementation. Beyond the strategic advantage of having Joe as a partner, having his full-service team of video production, advertising, graphic design, analytics and reporting, marketing automation and web development is priceless.