If you’re intrigued, then good, you’re in the right place. I’m going to run through the exact system that we use to generate an average of 183 leads per day.
Now you might be thinking, what kind of leads are these? Answer – they are non-forced, self-optin leads. That means the lead actually chose to engage with us.
You may also be thinking, is this some data mining trick? Answer – Nope. Not at all.
Okay, let’s get into the system and how it all works.
Step 1: Value first in the form of content
If you’re not providing value first, you will lose in this game of business. We create content that offers immediate value to the reader. Whether it be a blog post, a video training, or a piece of content that feel is perfect to share; this content should provide a solution to a problem – an itch that needs to be scratched.
Step 2: Run traffic to the content
My favorite platforms right now are Facebook and Instagram. As a company we manage over $200,000 in Facebook Ad Spend per week. I don’t say that to scare you with a dollar amount, rather show you the volume of ads we run for our clients.
In fact, our cost per visitor to the content will run between $0.42 – $0.67 on average. The targeting is incredible and the cost is available for anyone to jump in the game. We run ads to drive our audience to that specific piece of content and allow them to read, watch and enjoy the value we’ve created.
Here is a shot of a client running small campaigns that are getting solid CPC and traffic to content for really small investments. Click the image to enlarge.
[images style=”1″ image=”http%3A%2F%2Fjoerare.com%2Fwp-content%2Fuploads%2F2015%2F10%2FFB-conversions.png” width=”728″ link_url=”http%3A%2F%2Fjoerare.com%2Fwp-content%2Fuploads%2F2015%2F10%2F2015-10-22_15-54-52.png” align=”center” top_margin=”0″ full_width=”Y”]
Step 3: Pixel and retarget the visitor
If you don’t know what this is, you better learn. This is how successful and effective marketing is done today. A pixel is a snippet of code that you can install in your website (or single webpage) that will cookie each visitor. This cookie allows us to track and deploy additional Facebook Ads directly to those people who have visited our content.
This may seem like ninja stuff, but you’ve seen it many times in action. For example, you visit Amazon.com and look at an item and then there on FB is an ad for that exact product you recently looked at. That is retargeting and you MUST do this with the visitors to your content.
These ads are looking to gain an actual lead. Now that this audience is familiar with your brand, they have visitor your content and now it’s time to ask for a micro-commitment.
Step 4: Exchange an ethical bribe for an optin
Remember how much value matters? You need to offer it again in exchange for their optin – which is their permission for you to market to them further. They will now become a lead in your marketing funnel.
Some simple examples of these ethical bribes (lead magnets) include: Reports, white-papers, video trainings, software downloads, blueprints, checklists, templates, valuation tools, body mass calculators, etc…. the possibilities are endless.
Remember this value piece needs to be designed for a hyper specific market (your niche) and it needs to solve a very specific problem they have…
…And, it needs to do so quickly and easily. Usually a 7-10 minute consumption that is specific and solves a problem will do the trick. Here are a couple of quick examples of some landing pages offering ethical bribes:
[images style=”1″ image=”http%3A%2F%2Fjoerare.com%2Fwp-content%2Fuploads%2F2015%2F10%2F2015-10-22_16-56-42.png” width=”1220″ align=”center” top_margin=”0″ full_width=”Y”]
The above lead magnet is a set of checklists for real estate agents
[images style=”1″ image=”http%3A%2F%2Fjoerare.com%2Fwp-content%2Fuploads%2F2015%2F10%2F2015-10-22_17-03-02.png” width=”1022″ align=”center” top_margin=”0″ full_width=”Y”]
The above lead magnet is my business blueprint, a step-by-step guide to creating an online business
Now you have a very simple formula to generate as many leads as your business can handle. If you would like help with your Facebook advertising or lead generation, book an appointment with me by clicking this image below.