It’s easy to go for the sale, it’s how we ensure our bills get paid, our livelihood is taken care of and what we think is the best/only option.
The truth is, you’d close more deals, make more money and live a far healthier and happier life if you provided value first, well before asking for the sale.
Patience is a virtue and hard to master. Focus on giving to your prospects and market and in time you will be the authority they come to for advice, counsel and ultimately to do business with.
Use the leverage that “value first” brings you and create a predictable business that grows with every piece of content you share.