Building a business requires patience that is similar to that of parenting. Well, isn’t it sort of the same thing? You nurture and care for your business, you feed it, you help it grow. There are ups and downs in that growth, sometimes it involves not growing and sitting stagnant for a time and then recalibrating and finding the next ...
Decisions are made around data every day and if you don’t understand it or watch it, you’re going to have a really difficult time being an entrepreneur. Data matters… engage it.
Video is the content platform that is winning. We are reading less and less, so meet your audience where they are. If you don’t want to be in front of the camera, that is understandable, but someone needs to be the face of your business. Humanize your brand, engage with your audience, grow your content library and share good shit. ...
Video marketing is the game right now. Especially on Facebook and with Facebook Ads. Nothing is performing as well, creating the brand positioning and helping sales grow the way video is. I visited my optometrist to get my eyes checked out and order some new contacts and as we’re in the exam, Dr. O says he’s been seeing my videos ...
Spend your marketing dollars where people already are. Most small businesses are under the illusion they should just market the same way their competitors do, outdated and ineffective ways. It’s time to get into 2017 and market the same way you act. Wondering what that means? Have you ever noticed how you put on your “marketing mask” and act one ...