Let’s face it, unless you’re living under a rock, the chances are pretty damn good that you’re on Facebook. The social platform has more users than some of the most populated countries and more active daily users than you can fathom.
So what, right? Well, not exactly if you’re a business. Guess where your clients are? Yep, they are reading their news feed and commenting on the latest trending topics that interest them. What does that mean to you? It’s time to take advantage of the most amazing business opportunity that has ever been presented to you.
And before I explain that, let’s agree on something here; privacy is dead. We can all agree on that right? Every website you visit is tracking you in some form, your phone is a tracking device that monitors your conversations even when you’re not on a call and the data is saved by cell companies, app companies and our very own GOVT is on us.
With the death of privacy came the most amazing marketing opportunities for businesses. Want to know what your client’s personal interests are? Want to know where they are spending their money? Want to know what they are shopping for?
Ooh, here is a huge one…want to know what your competitors are doing for advertising?
It’s all available at your fingertips, even on your mobile device. The insights available to generate highly targeted leads has never been more available than it is right now. I can already hear the complaints now, “but advertising on social media costs money.”
Well, if you had the opportunity to invest let’s say, $50 into an ad strategy to test it and that ad gave you $75 dollars in return, each and every time, would you do it? You bet your ass you would. Would you then want to push that ad, improve it a little and boost the return by 10%, 20% or even another 50%? Again, of course you would.
And this is exactly what I’m doing with Facebook advertising. I am able to advertise to ONLY the exact, laser-specific audiences that I choose and therefore, I get the most prime lead to my businesses every time.
Can you say that about print ads? Mailers? No, it isn’t possible because no magazine or billboard can guarantee that a prospect’s eyes will actually scan your specific ad and then remember to take action on it later. Why? Because they’re looking at their phone, their iPad and they aren’t looking at the billboard or junk mail that we all throw away.
Do yourself a favor, take a shot. If you’re spending money on advertising at all, become relevant, get the real attention of your prospects. And if you’re not advertising, then this is a very cost-effective way to begin. You will be shocked at the return on your investment if you do this right. I promise you that.