My Story

    How I Actually Build Businesses

    I don't build businesses by managing people or staying close to daily operations.

    My role has always been to set direction, establish guardrails, allocate capital, and make the decisions that materially move the business forward. Once that structure is in place, the business should run through people, systems, and technology — not me.

    If a company requires my constant involvement to function, it isn't finished being designed.

    Joe Rare - calm seated portrait

    Family Above All — A Design Principle

    Joe Rare with his family

    I believe Family Above All, not as an aspiration, but as a line I don't cross.

    If a business requires constant urgency, missed moments, or personal sacrifice to survive, it's poorly designed. I build companies that respect family by default — companies that operate through people, systems, and technology instead of the owner's presence.

    In my experience, businesses built this way don't just protect what matters most — they perform better over the long term.

    Leverage Is the Point

    I'm known for building companies that are heavily leveraged through teams and technology.

    That leverage is intentional. It comes from:

    • Designing roles so decisions don't escalate to the owner
    • Building systems that remove friction instead of adding process
    • Hiring for ownership and accountability, not task execution
    • Creating redundancy so no single person — including me — is critical
    • Using technology to reduce coordination, not increase noise

    When leverage is designed correctly, the business scales without relying on the owner.

    Joe Rare speaking at Slack

    What Experience Taught Me

    Joe Rare speaking at Wedding MBA conference

    Across building, scaling, selling, and even shutting down companies, one pattern became clear: most owners are doing work they should never be doing.

    I believe the owner should only be involved in revenue-generating activities or decisions that move the company forward. If someone else can do it, they should.

    Businesses don't stall because owners aren't working hard enough. They stall because ownership time is misallocated. When decisions, approvals, and problem-solving funnel back to the owner, growth slows and complexity compounds. That failure isn't about execution — it's about design.

    That's not an execution issue.

    It's a design issue.

    Designing Around Life, Not Escaping Into It

    Because owner availability is not assumed, the business must be designed differently.

    In practice, that means:

    • No operational decisions require the owner
    • No emergencies escalate to the owner
    • Sales, service, and delivery run independently
    • Decision authority is distributed, not centralized
    • The business tolerates weeks of owner absence without degradation

    These constraints force clarity and eliminate owner dependency by design.

    Joe Rare in mountain field

    Time Is the Asset

    Joe Rare snowmobiling in Montana

    Time autonomy is the core outcome I optimize for.

    Time allows me to be present with my family, pursue what I enjoy outside of work, think clearly, evaluate new ideas, and start new businesses. Time creates perspective and perspective improves judgment.

    The goal isn't to be busy.

    The goal is to be effective without being consumed.

    What I Do Now

    Today, I build and advise companies where owner involvement is optional by design.

    People come to me when they want high-level direction, strategic clarity, or financial resources to accomplish a driver we've identified, not help running the business day to day.

    My role is to see what others can't yet see, simplify what has become overcomplicated, and help design businesses that scale through leverage instead of personal effort.

    I don't operate the business.

    I design the system that operates it.

    Joe Rare in his studio